pearson & co. requested rodenbush's implementation of landing pages for their fall-season google adword campaign, targeting prospective clientele with answers to questions about strategic marketing as it applies to specific needs. via three unique points of entry, these pages deliver a set of downloadable pdfs upon successful registration. the pages were created utilizing php, xhtml, css, jquery, javascript, and htaccess technologies.
the key tasks at hand were:
deploy fully-functional, indexable landing pages to spec from client-supplied, layered-graphic mock-up files.
develop efficient, dynamic, function-driven page structures for quick content modification and rapid display.
deliver pages upon browser request for multiple instances of keywords as found within specified urls.
build 'label-ghosting', css-styled text inputs within registration forms to attract prospective business leads.
validate, feedback, store mysql data, and notify client of new registrants upon the successful completion of forms.
dynamically provide force-downloading pdf links to registrants per user request upon the successful receipt of details.
implement the jquery-based shadowbox library for the engaging display of previews for downloadable pdfs.
create and display a privacy policy page for governing the use of information received from forms.
