pearson & co. website redesign [2010]

the prominent b2b ad firm, pearson & co., called upon rodenbush to deliver their attractive new consolidated, feature-rich website. the layout delivers their content in a concise, easy-to-digest style that conceptually presents their business' marketing angle to visitors via the use of imaginative imagery and intuitive messaging throughout. the site was created utilizing php, xhtml, css, jquery, javascript, flash and htaccess technologies.

the key tasks at hand were:
  • deploy a fully-functional, indexable website to spec from client-supplied, layered-graphic mock-up files.
  • implement interactive, seo-friendly carousel-style javascript slider ads and add navigational controls.
  • develop an efficient, dynamic, function-driven site structure for quick content modification and rapid display.
  • create section-based 'pov' and 'our work' areas with state-highlighting side navigational submenu links.
  • integrate 'print this page' pdf document download links for the 'pov' section as available for submenu pages.
  • dynamically implement independent case study pages as available for specific work examples and pov articles.
  • build a character-limiting, error-checking, direct-contact message form for client's receipt of business leads.
  • establish a 'clean url' mechanism for keyword-related seo indexing of all pages and sections found on site.
  • setup a sharp, carousel-style display system in javascript for review of work examples in the 'our work' section.
  • implement the jquery-based shadowbox library for the engaging display of featured content and work examples.
  • create lower navigation, pages and respective features for the 'about', 'sitemap' and 'contact' sections.
  • design graphical assets visually consistent with the gloabally desired aesthetic of the website.